The Ultimate Guide on How to Incorporate Your Branding into Custom Business Shirts


So, you’ve been pondering on ways to up your branding game, huh? Well, you’ve landed in the right place! In today’s competitive business world, brand recognition plays a pivotal role in your company’s success. How to incorporate your branding into custom business shirts is an essential step to ensure your brand stands out in a sea of competitors. From choosing the right colors and materials to using your logo strategically, we’ve got your back with this comprehensive guide.

Now, let’s dive into the nitty-gritty of incorporating your branding into custom business shirts and make your employees the walking billboards you always dreamt of.

Choosing the Perfect Shirt Style

  1. Material Matters: First things first, the material of your custom business shirts is crucial. It speaks volumes about your brand’s quality and identity. Choose a material that feels comfy and looks professional. Some popular options include:
    • Cotton
    • Polyester
    • Cotton-Polyester Blend
    • Bamboo
  2. Style It Right: Pick a shirt style that complements your brand’s personality. Some styles to consider are:
    • Classic dress shirts
    • Casual button-down shirts
    • Polo shirts
    • Henley shirts
  3. Color Your World: Select colors that resonate with your brand identity. It’s a good idea to stick to your brand’s color palette for consistency.

The Art of Logo Placement

Where to Place Your Logo

custom business shirts

When it comes to how to incorporate your branding into custom business shirts, logo placement is key. Here are some popular options to consider:

  • Left Chest: This is the most common logo placement for custom business shirts. It’s subtle, yet effective in conveying your brand’s identity.
  • Back: Placing your logo on the back of your shirts can create a strong visual impact. Keep in mind that this option may not suit all business environments.
  • Sleeves: Want to think outside the box? Try placing your logo on the sleeves for a unique twist.
  • Collar: For a touch of sophistication, consider placing your logo on the collar of your custom business shirts.

Size Matters

You don’t want your logo to be too small that it’s barely visible, nor too large that it overwhelms the overall design. Striking the right balance is crucial for effective branding.

Enhancing Your Brand Identity

Customize It!

Customization is the name of the game when it comes to branding. Apart from your logo, consider incorporating other elements to create a unique and cohesive look:

  • Patterns: Use your brand’s signature patterns to give your custom business shirts an extra touch of personality.
  • Typography: Experiment with custom typography to make your brand stand out.
  • Taglines: Incorporate your brand’s tagline or mission statement to communicate your company’s values.

Quality Over Quantity

Your custom business shirts should be a testament to your brand’s commitment to quality. Make sure to work with a reputable supplier to ensure your shirts are made with top-notch materials and craftsmanship.


  1. How much do custom business shirts cost? The cost of custom business shirts can vary depending on factors such as material, quantity, design complexity, and supplier. It’s essential to do your research and compare prices before making a decision.
  2. How long does it take to produce custom business shirts? Production times can vary based on the supplier and the complexity of your design. Typically, it takes anywhere from one to four weeks to complete an order. Make sure to factor in lead times when planning your custom business shirt project.
  3. Can I order custom business shirts in small quantities? Yes, many suppliers offer low minimum order quantities to cater to businesses of all sizes. However, keep in mind that ordering larger quantities may result in lower per-shirt costs.
  4. How to choose the right supplier for custom business shirts? When selecting a supplier, consider factors such as reputation, product quality, pricing, and customer service. Don’t be afraid to ask for samples or testimonials from previous customers to ensure you’re making the right choice.
  5. What’s the best way to care for custom business shirts? To ensure your custom business shirts look great and last, always follow the care instructions provided by the supplier. Generally, it’s a good idea to wash your shirts in cold water and hang them to dry.


Incorporating your branding into custom business shirts is a powerful way to strengthen your brand identity and make a lasting impression on customers and employees alike. By following the tips and tricks outlined in this guide, you’ll be well on your way to creating custom business shirts that showcase your brand in the best possible light. From choosing the right materials and styles to perfecting your logo placement, you now have the tools to turn your custom business shirts into a branding powerhouse. So, get creative and let your custom business shirts tell your brand’s story!


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Contact us today to learn more about our custom screen printing services. We look forward to helping you create the perfect product for your needs!